NEW YORK, July 1, 2025 /PRNewswire/ -- Arkay Zero Proof, the global trailblazer in non-alcoholic spirits, has officially launched a major advertising campaign in the heart of New York City's Times Square. This high-profile campaign represents a strategic $6 million investment, designed to amplify the brand's visibility and assert its leadership in the booming alcohol-free beverage market.

This ambitious initiative follows Arkay's recently secured $150 million funding agreement with Mexican conglomerate Licor Zone, a landmark partnership that will fuel Arkay's global expansion, increase production capabilities, and support aggressive marketing across North America, Europe, and the Middle East.

"Going live in Times Square marks a new era for Arkay," said Reynald Vito Grattagliano, founder and CEO of Arkay Beverages. "This is more than an ad — it's a message to the world that zero-proof spirits are here to stay, and we are leading that revolution."

A New Era for Alcohol-Free Spirits

Founded in 2011, Arkay Zero Proof has redefined the way the world experiences spirits. By leveraging its patented W.A.R.M. molecule technology, Arkay delivers the flavor, warmth, and mouthfeel of traditional liquors — all without a single drop of alcohol. Its product range includes zero-proof alternatives to whisky, rum, vodka, tequila, gin, and more.

Arkay's presence in Times Square, one of the most iconic advertising platforms in the world, underscores the brand's commitment to mainstream visibility and to normalizing the alcohol-free lifestyle.

"Thanks to the support of Licor Zone, we are scaling faster and further than ever before," added Grattagliano. "The $150 million in funding gives us the runway to take Arkay global — and Times Square is just the beginning."

The Strategic Impact of the Licor Zone Partnership

The multi-million-dollar investment from Licor Zone, one of Latin America's most respected beverage groups, signifies not only investor confidence in Arkay's business model, but also a shift in the global spirits industry toward inclusive, health-conscious alternatives.

Under the terms of the agreement, Licor Zone will become a strategic equity partner in Arkay Beverages, providing distribution access across Latin America and operational support for increased manufacturing and logistics.

Global Expansion Underway

With presence in over 35 countries and an expanding network of distributors and online platforms, Arkay is poised for rapid international growth. The company plans to:

• Open new regional offices in Miami, Paris, and Mexico City
• Expand its product line to include ready-to-drink mocktails and mixers
• Increase e-commerce efforts through partnerships with The Liquor Mall , Amazon, and Walmart.
• Strengthen R&D for further innovation in the zero-proof category

About Arkay Beverages

Arkay Beverages is the world's first alcohol-free spirits company, founded by entrepreneur Reynald Vito Grattagliano. With a commitment to health, inclusivity, and innovation, Arkay offers a full range of non-alcoholic spirits that mimic the taste and burn of traditional liquors — without the side effects. Arkay is a proud supporter of sober-curious lifestyles, wellness culture, and responsible celebration.

For more information, visit www.arkaybeverages.com

Media Contact:
Arkay Media Relations
press@arkaybeverages.com 
+1 (956) 691-7252 

 

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SOURCE Arkay Beverages